Ban Conversion Therapy campaign

I created the visual identity for Stonewall’s campaign to ban conversion therapy, developing a stark, direct campaign style built around a yellow marker-pen motif. The campaign needed to communicate urgency, harm and political pressure with clarity, while remaining accessible and adaptable across public-facing materials.

//The Design Process

Campaign concept: I developed a stripped-back visual approach using a high-impact yellow marker style, creating a sense of something being highlighted, exposed and urgently called out.

Message clarity: I designed the identity to keep the campaign ask immediate and easy to understand, allowing the core message to cut through in busy public spaces, campaign events and Pride settings.

Flexible artwork system: I applied the campaign style across postcards, roller banners and posters, creating a consistent visual language that could work across different formats and levels of detail.

Bilingual delivery: I artworked posters for Pride events in both English and Welsh, ensuring the campaign could be used appropriately across different communities and regional contexts.

//The Campaign Result

Strong public presence: the campaign materials created a bold, visible presence at Pride events and public engagement spaces, helping Stonewall communicate a clear call for legislative change.

Print-ready execution: the identity translated effectively across small-format postcards, large-format roller banners and posters, maintaining impact, legibility and consistency at different scales.

Advocacy-focused design: the stark visual treatment helped frame conversion therapy as an urgent safeguarding and human rights issue, supporting Stonewall’s wider policy and campaigning work.

Consistent campaign toolkit: the artwork gave internal teams a flexible set of assets that could be used across events, outreach and supporter engagement while keeping the campaign message focused and recognisable.