DOM POP club night branding

I created the full visual identity and promotional campaign for DOM POP, an LGBTQ+ club night held at Signature Brew in Haggerston in May 2025. The event needed a bold, high-energy identity that could work across social media, posters and the live venue environment, capturing the feel of a queer pop night while building a clear, recognisable event brand.

//The Design Process

Event branding: I developed the visual direction for DOM POP, creating a distinctive identity that felt playful, loud and nightlife-focused while remaining flexible enough to work across static, digital and motion formats.

Social-first promotion: I designed the full suite of social media content to promote the night, adapting the branding for Instagram posts, stories and other digital formats to build momentum ahead of the event.

Print and venue assets: I produced posters and promotional graphics, ensuring the event identity stayed consistent across online promotion and physical materials.

Motion design: I created a video projection in Adobe After Effects, placing the event branding over stylised pop video footage. The visuals were recoloured and treated to create a cohesive club-night backdrop, with the original video source including Charli XCX footage.

//The Event Result

Joined-up campaign presence: the branding carried consistently from social promotion through to posters and in-venue projection, giving the night a clear and memorable identity.

Atmospheric live visuals: the After Effects projection extended the brand into the event space, helping create a more immersive environment and adding energy to the night itself.

Queer pop positioning: the creative helped communicate DOM POP as a fun, LGBTQ+ focused club night with a strong sense of personality, music culture and visual attitude.

End-to-end delivery: I handled the full creative rollout, from concept and design through to social assets, print materials and motion graphics for the live event.