LIVE trust branding

I led the end-to-end brand development for LIVE Trust, a UK charity supporting the grassroots music ecosystem. While the initial brief focused on a versatile identity for web, print, and social media, the project’s success culminated in the branding being selected for a high-profile partner scheme, resulting in its display on the massive digital screens at The O2 London during major arena tours.

//The Design Process

Typographic Rigor: I selected the Fixture and Climate Crisis font families for their heavy weights and grotesk style, ensuring maximum legibility across all mediums—from letterheads to bright LED screens.

Accessibility-First Palette: Inspired by the "hues of live performance," I curated a palette of Magenta, Orange, and Indigo. Every color was validated against WebAIM standards (WCAG AA/AAA) to ensure inclusivity in digital environments.

Sustainable Workflows: To ensure long-term brand health, I delivered a suite of Canva templates, empowering the charity’s team to produce high-quality social content independently.

//The "Stadium-Ready" Result
Arena-Scale Impact: The branding was scaled for global artist tours (e.g., Florence + The Machine), proving the visual system’s ability to command attention in a 20,000-capacity venue.

Omnichannel Consistency: Developed a "digital-first" system that translated seamlessly from 1080px Instagram tiles to multi-meter arena displays.

Strategic Visibility: The identity was crafted to sit alongside major commercial partners while maintaining its unique charitable mission.