LIVE trust branding

I led the end-to-end brand development for LIVE Trust, a UK charity supporting the grassroots music ecosystem. While the initial brief focused on a versatile identity for web, print and social media, the project’s success culminated in the branding being selected for a high-profile partner scheme, resulting in its display on the digital screens at The O2 London during major arena tours.

//The Design Process

Typographic rigor: I selected the Fixture and Climate Crisis font families for their heavy weights and grotesk style, ensuring maximum legibility across all mediums – from letterheads to bright LED screens.

Accessibility-first palette: inspired by the "hues of live performance," I curated a palette of magenta, orange and indigo. Every colour was validated against WebAIM standards (WCAG AA/AAA) to ensure inclusivity in digital environments.

Sustainable workflows: to ensure long-term brand health, I delivered a suite of Canva templates, empowering the charity’s team to produce high-quality social content independently.

//The 'Stadium-Ready' Result
Arena-scale impact: the branding was scaled for global artist tours (e.g. Florence + The Machine), proving the visual system’s ability to command attention in a 20,000-capacity venue.

Omnichannel consistency: developed a 'digital-first' system that translated seamlessly from 1080px Instagram tiles to multi-metre arena displays.

Strategic visibility: the identity was crafted to sit alongside major commercial partners while maintaining its unique charitable mission.