Stonewall's Some People Are Gay campaign

During my time at Stonewall, I produced many iterations of the iconic “Some people are gay. Get over it!” campaign, adapting one of the organisation’s most recognisable messages across schools, public spaces, Pride events, merchandise and digital advertising. The campaign needed to remain bold, simple and instantly recognisable, while working across a wide range of audiences, formats and environments.

//The Design Process

Iconic campaign consistency: I maintained the strength and clarity of the original campaign message across multiple versions, ensuring every asset retained the same direct, confident and unapologetic tone.

Multi-format adaptation: I artworked the campaign across posters, school materials, buses, billboards, Pride placards, stickers, T-shirts and digital advertising, carefully adapting layouts and specifications for each format.

Public-space impact: I designed assets for high-visibility environments, making sure the message stayed legible and powerful whether seen on a classroom wall, at a Pride march, on public transport or across outdoor advertising.

Production-ready delivery: I prepared artwork for print, merchandise, large-format display and digital media, managing technical requirements across very different suppliers, surfaces and campaign uses.

//The Campaign Result

National visibility: the campaign appeared across the UK in schools, public spaces, Pride events and advertising placements, helping Stonewall communicate a clear message of acceptance at scale.

Flexible campaign system: the simplicity of the creative allowed it to translate across everything from small stickers and T-shirts to buses, billboards and digital advertising while staying instantly recognisable.

Cultural impact: the campaign became one of Stonewall’s most memorable public-facing messages, giving supporters, schools and allies a direct way to challenge homophobia and show visible support.

Long-term brand value: by producing multiple iterations over time, I helped keep the campaign active, consistent and relevant across changing formats, audiences and campaign moments.