Together in Pride logo

Ahead of the 2019 London Pride march, I collaborated with a coalition of LGBTQ+ organisations, including Stonewall, Mermaids and UK Black Pride, to design a shared campaign logo that could represent all three partners. The identity needed to feel bold, inclusive and unifying, while working clearly across Pride placards, T-shirts and high-visibility public march materials.

//The Design Process

Coalition branding: I developed a logo that brought together multiple LGBTQ+ organisations under one shared visual message, balancing different identities, audiences and campaign priorities.

Inclusive visual language: I created a design that felt direct, celebratory and accessible, suitable for a Pride march while still carrying the political weight of the organisations involved.

Merchandise-ready artwork: I prepared the logo for production across placards and T-shirts, ensuring it would remain clear, legible and impactful in busy march environments and photography.

Partner collaboration: I worked with stakeholders across the coalition to make sure the final design felt collectively owned, appropriate for each organisation and strong enough to represent the partnership publicly.

//The Campaign Result

High-profile Pride visibility: the logo appeared at the 2019 London Pride march across placards and T-shirts, giving the coalition a unified and recognisable presence on the day.

Celebrity amplification: the T-shirts were modelled by Jade Thirlwall and Leigh-Anne Pinnock from Little Mix, helping the campaign reach wider audiences beyond the march itself.

Cross-organisation impact: the identity helped Stonewall, Mermaids and UK Black Pride present a shared message of solidarity, inclusion and LGBTQ+ visibility.

Flexible campaign use: the design worked across wearable merchandise, protest materials and public-facing photography, creating a simple but memorable visual asset for a major Pride moment.